Professor Alex Edmans analyses the psychology of investing and how to protect yourself from costly investment mistakes. A leading economist, Alex discusses why global markets have been thrown into chaos, with crazy investments leading to wild booms and busts, economic inequality and political fallout. He uncovers the hidden forces that have driven global markets off course – from Reddit frenzies to CEO ego trips – and how hype cycles and social contagion can prompt even smart investors to make irrational decisions. An insight into how to capitalise when others misstep, Alex uses the latest research to explain the strategies that can help you to make astute decisions in a world that often thinks fast, loud and wrong.